Fitzrovia or Soho for office spaces: Which is better for your business?

Fitzrovia and Soho are neighbouring West End business districts, both offering central London addresses, strong transport connections and access to established commercial networks. However, their different working environments and rental markets can influence which location offers better value for a business.

Soho is known for its entertainment and media industries, while Fitzrovia offers a more varied commercial setting with offices suited to different business sizes. This guide compares rental costs, workplace atmosphere and practical considerations to help businesses decide where to establish their next office.

Although the two neighbourhoods are within walking distance of each other, their characteristics can create different experiences for employees and visiting clients.

While both neighbourhoods offer excellent Central London locations, the right choice depends on your business priorities, budget and preferred working environment. The following comparison explores how Fitzrovia and Soho differ in office rental costs, business atmosphere, local amenities and transport connections to help you identify the most suitable location for your team.

According to The Langham Estate’s 2026 West End office market update, prime office rents range from £110-£125 per sq ft annually in Fitzrovia, compared with £135-£165 in Soho. For a 2,000 sq ft office, this translates to indicative annual rents of £220,000-£250,000 in Fitzrovia and £270,000-£330,000 in Soho.

Fitzrovia therefore offers a comparatively cost-effective option for businesses seeking a West End address. However, employers should consider the full cost of occupation, including business rates, service charges and other leasing expenses, rather than comparing headline rents alone.

With prime office rents generally lower than those in Soho, Fitzrovia offers businesses an opportunity to secure a West End address at a more competitive rental rate. The Langham Estate provides a diverse portfolio of office spaces in Central London, including refurbished suites and larger headquarters premises. The following properties demonstrate the range of accommodation available for different business sizes and operational requirements.

Second floor west, 23-25 Eastcastle Street – Office for growing teams

• Address: 23-25 Eastcastle Street, London W1W 8DF
• Office size: 2,238 sq ft | 208 sq m
• Advertised capacity: Up to 25 workstations
• Advertised rent: £145,470 annually
• Key features: Refurbished accommodation, two meeting rooms, air conditioning and 24-hour access
• Best for: Small-sized companies and professional services businesses

Situated between Great Titchfield Street and Wells Street, this office places businesses within easy reach of Oxford Circus and Tottenham Court Road. Its central location makes it convenient for meetings with business partners and day-to-day operations across the West End.

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First floor, 36-38 Mortimer Street – Self-contained office

• Address: 36-38 Mortimer Street, London W1W 7RG
• Office size: 1,201 sq ft | 112 sq m
• Advertised capacity: Up to 14 workstations
• Advertised rent: £81,670 per annum (£68 per sq ft)
• Key features: Newly refurbished, self-contained open-plan office, excellent natural light, wooden flooring, air conditioning, private shower and WCs
• Best for: Boutique consultancies and small professional teams

Located in Radiant House between Great Portland Street and Wells Street, this office offers modern workspace facilities. With Oxford Circus approximately two minutes away on foot, it provides a convenient base for businesses arranging meetings with corporate partners across Central London.

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Fitzrovia offers a balanced working environment, combining historic architecture, quieter residential streets and an established mix of creative agencies, technology businesses, consultancies and professional services. Its diverse business community appeals to organisations seeking a professional setting with opportunities for cross-industry collaboration.

Soho has a more energetic commercial atmosphere, shaped by its longstanding connections with advertising, film, music and entertainment. Its concentration of media companies, production businesses and cultural venues may appeal to organisations that prioritise proximity to creative partners and client-facing activities.

Both neighbourhoods support creative and professional businesses, although Fitzrovia generally offers a more varied day-to-day environment, while Soho provides closer access to London’s entertainment and media networks.

Both Fitzrovia and Soho provide extensive dining, shopping and leisure options, but their amenities serve slightly different workplace needs.

Fitzrovia offers independent cafés, restaurants and everyday services along streets such as Charlotte Street and Great Portland Street. Employees can explore cafés around Great Portland Street for coffee breaks and informal meetings, while nearby Regent Street amenities provide additional shopping and dining options.

Soho offers a livelier hospitality scene, with restaurants, bars, entertainment venues and cultural attractions around Berwick Street, Dean Street and Wardour Street. These facilities are particularly convenient for client entertainment, networking and after-work socialising.

Both neighbourhoods benefit from excellent Central London connectivity. Fitzrovia is served by Oxford Circus, Tottenham Court Road and Goodge Street stations, while Soho offers convenient access to Oxford Circus, Tottenham Court Road and Piccadilly Circus.

Given their proximity, commuting convenience often depends more on the individual office address than the neighbourhood itself.

Workspace requirements can also influence the decision. Fitzrovia offers compact professional suites, refurbished open-plan offices and larger headquarters opportunities, while Soho provides office accommodation within its established commercial and creative district.

Businesses should assess their office space requirements, existing facilities and commercial lease arrangements before choosing a location. The most suitable office will depend on team size, working arrangements, budget and proximity to clients.

Soho remains a strong choice for businesses connected to London’s media, entertainment and hospitality sectors. Fitzrovia offers an alternative for organisations seeking a professional workplace with convenient access to the West End.

Beyond location, businesses should consider several factors before making a leasing decision:

• Office condition: Refurbished office buildings can reduce the need for extensive initial improvements.
• Workspace customisation: The Langham Estate offers ready-to-occupy suites and blank canvas offices in Fitzrovia, allowing businesses to adapt layouts, interiors and branding to their requirements, subject to approval.
• Long-term leasing responsibilities: Understanding dilapidations and tenant responsibilities helps businesses anticipate potential repair and reinstatement obligations.

These considerations make Fitzrovia an ideal office location for businesses seeking greater control over their working environment.