Boohoo opens in Fitzrovia

The Langham Estate are thrilled to be a part of laying the foundations for a global digital retailer making their physical mark; the grassroots of transforming the high street. Boohoo has taken a new letting at 6-10 Great Portland Street.

Boohoo Group PLC, consisting of their online brands Boohoo, BoohooMan and Nasty Gal, will open their first permanent bricks and mortar concept in the fashion-hub of Noho. The 5,300 sq ft former Maplin unit, is situated at the junction with Market Place and Great Portland Street, visible from Oxford Street.

Boohoo is a pure play, social media driven business targeting 16-24 year olds. Known for their celebrity endorsed, trend-driven fashion, the company has excelled amongst their competitors, posting revenue of £328.2m in the last 4 months of 2018 (up 43%).

Their new site will act as a mixed showroom space, with a dedicated events area, a bar and workspace. Finishes will focus on Instagram-able details and tech displays with a sole focus on customer experience. LED signage on the exterior will allow for interchangeable graphics according to the days event for each brand.

Grab your opportunity to get a foothold in this thriving part of the West End. For our full cafe, restaurant, retail and office availability exclusively north of Oxford Street visit www.langhamestate.com

[caption id="attachment_14681" align="alignnone" width="404"]Boohoo Store Exterior Concept Boohoo Store Exterior Concept[/caption]

[caption id="attachment_14680" align="alignnone" width="404"]Boohoo Event Space Basement Proposed Basement Event Space[/caption]

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