Two new boutique salon openings on Great Portland Street

The Langham Estate is thrilled to announce the arrival of two exciting new beauty operators, Wumman and Beautify LDN, to Great Portland Street. These dynamic brands join the recently opened KEF, further enhancing the vibrant retail landscape of this iconic London street, in the very centre of Fitzrovia Quarter.

Wumman has leased a 750 sq ft ground floor and basement unit at 51 Great Portland Street for their beauty salon, while Beautify LDN has secured a 1,310 sq ft unit arranged over ground floor and basement at 50 Great Portland Street. The brands specialise in a curated selection of bespoke treatments, including facial and body care.

These exciting additions join KEF, the world-renowned audio brand, which recently opened its experiential retail space at 42-48 Great Portland Street, offering an immersive experience where visitors can explore the latest in high-fidelity sound technology in their innovative showroom.

The arrival of Wumman and Beautify LDN, alongside KEF, underscores The Langham Estate’s commitment to creating a diverse offering, enhanced by its dining options along Great Portland Street, such as The Salad Project, Wahaca, Faros Restaurant, and Vapiano. The openings of this dynamic array make Great Portland Street a premier destination for those seeking unique and enriching retail and lifestyle experiences in the heart of London’s West End.

If you are interested in establishing your brand and opening a new shop, please visit or contact Malcolm Cohen or Daniel Yershon for further details.