A new festive art commission for Fitzrovia
A giant illuminated heart by artist Claire Luxton takes to the skies above Little Portland Street, bringing a new perspective to the West End's festive season.
This festive season, The Langham Estate has commissioned Love is in the Air Reprise, a new large-scale public artwork by artist Claire Luxton, created especially for Fitzrovia Quarter.
Suspended above Little Portland Street, the installation reimagines Claire’s original Love is in the Air portrait as a giant illuminated red heart, bringing the artwork to life as a three-dimensional installation within the neighbourhood’s public realm. Developed in collaboration with MTArt, the commission introduces a new piece of contemporary art to the streets of Fitzrovia.
Exploring themes of love, connection and togetherness, Love is in the Air Reprise offers a fresh take on traditional festive lighting and creates a new focal point for the neighbourhood throughout the season. An accompanying poem adds another element to discover when visiting the installation.
Bringing art and culture into Fitzrovia
The commission builds on The Langham Estate’s ongoing commitment to bringing art and culture into Fitzrovia Quarter. Recent initiatives include the Fitzrovia Quarter Studio Residencies, which culminated in What Holds Us Together, and the Mortimer Street mural commission by emerging artist Oliwia Bober, accompanied by The Artist’s Corner, an exhibition featuring works by more than 20 artists.
Together, these projects support artists, celebrate creative talent and contribute to the cultural character of Fitzrovia Quarter.
Celebrating the festive season in Fitzrovia Quarter
The installation also marks the launch of the 2026 Fitzrovia Quarter Festive Edit, a seasonal programme bringing together places to eat, drink, shop and explore across the neighbourhood.
Showcasing the independent businesses, restaurants, retailers and destinations that contribute to Fitzrovia’s character, the Festive Edit encourages people to discover more of the area and spend time in the neighbourhood throughout the Christmas season.
Love is in the Air Reprise is on display above Little Portland Street throughout the festive season, until 6 January 2027.
Discover more about Fitzrovia Quarter and explore this year’s Festive Edit.