Peter Alexander picks Fitzrovia for their UK headquarters

Peter Alexander Picks Fitzrovia for Their UK Headquarters

Peter Alexander has chosen 22 Eastcastle Street on The Langham Estate as the location for their new London office – a newly refurbished 1,060 sq ft space. This new letting adds to the vibrant Fitzrovia Quarter and positions the Australian pyjama brand in one of the West End’s most dynamic business districts.

As Peter Alexander establishes its UK headquarters, we are thrilled they’ve selected Fitzrovia Quarter, reflecting their growing international success. Known for its fun and quirky collections, Peter Alexander is affectionately dubbed the “Pyjama King” by Australian media, and this new space will support the brand’s continued growth in the UK.

“I am excited that Peter Alexander has chosen Fitzrovia for its new UK headquarters. The Fitzrovia Quarter neighbourhood, steeped in fashion and creativity, aligns perfectly with the brand’s identity and growth as a leading international fashion label,” says Malcolm Cohen, Director of Leasing & Marketing at The Langham Estate.

A household name in Australia and New Zealand, Peter Alexander operates over 135 stores and has become an international go-to for premium nightwear, accessories, gifts and homeware. This autumn, Peter Alexander will be launching online in the UK, followed by the opening of three London stores in Westfield White City, Westfield Stratford and Bluewater Kent.

For more information about The Langham Estate and its available properties, please visit langhamestate.com. To discover Peter Alexander’s playful pyjama collections, visit peteralexander.jgl.com.au.

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