New on the Ground – the latest lettings shaping Fitzrovia Quarter

As we move through the second quarter of the year, we are excited to share the growing demand for space in Fitzrovia Quarter, highlighted by several recent ground-floor lettings on the Estate. These lettings reflect our continued focus on bringing in businesses that complement the vibrant, creative, and progressive energy of the area, each contributing to the Estate’s evolving character and dynamic community.

While some of these businesses are yet to be publicly announced and others are just opening, the lettings themselves clearly demonstrate the area’s growing appeal. And as they continue to open throughout the year, these new additions will contribute to the ongoing vibrancy and dynamic atmosphere of Fitzrovia Quarter.

Here’s a look at the latest lettings across The Langham Estate in 2025, showcasing the exciting range of businesses that will call Fitzrovia Quarter home.

Now home to the Kamel Lazaar Foundation, this 10,000 sq ft, Grade II-listed building brings a unique philanthropic presence to Fitzrovia Quarter. Once the German Athenaeum, a cultural hub for artists and intellectuals, the building later became the Arts Centre, hosting progressive performances and events.

After extensive refurbishment, it now offers a modern, flexible space that serves as the Foundation’s London headquarters. Based in Geneva with offices in Tunis and Paris, the Foundation supports contemporary art and culture in the Arab world and beyond.

For more on this letting and the Kamel Lazaar Foundation, read more here.

Just moments from Oxford Circus, this prominent 5,350 sq ft corner unit is set to become the future London home of PrettyLittleThing. Formerly occupied by Boohoo, the space features striking double-height ceilings and expansive wraparound glass frontage, offering dual-aspect visibility – including clear sightlines from Oxford Street. Located directly opposite the new IKEA building, it’s perfectly positioned for maximum footfall.

Spread across ground and basement levels, with an additional mezzanine, the unit offers rare flexibility for retail, showroom, or experiential use — making it a standout location in Fitzrovia Quarter’s evolving fashion and lifestyle scene.

More details to be announced soon.

Luxury skincare brand LAPO has just opened its first UK retail space at Moray House, occupying just shy of 2,000 sq ft. The wellness-led brand brings a refined presence to Fitzrovia Quarter, offering premium treatments and high-quality formulations that reflect their meticulous approach to skincare.

They join recently opened neighbours MediaLab, who recently expanded their UK headquarters within the Estate — further energising the busy stretch of Great Titchfield Street and cementing its role as a central hub within Fitzrovia Quarter for ambitious, forward-thinking brands.

Read more about LAPO’s arrival here and MediaLab’s expansion here.

A fresh new retail arrival is on the way at 22 Eastcastle Street, which will soon be home to JJ’s House — a contemporary fashion brand known for occasionwear and bridal collections. Spanning 2,260 sq ft across ground and basement levels, the space offers a versatile footprint in one of Fitzrovia Quarter’s most connected retail locations.

Situated just north of Oxford Street, Eastcastle Street runs parallel to London’s busiest shopping destination, offering a quieter yet highly visible setting that continues to attract dynamic brands looking to stand out.

More details to be announced soon.

An exciting new experience space is coming soon to 23-25 Eastcastle Street. Spanning 5,990 sq ft, this distinctive space will offer a truly immersive experience, the first of its kind in the West End. Inspired by one of the most creative and innovative brands in the industry, it promises to be a destination like no other.

Located just behind Oxford Street, Eastcastle Street is quickly becoming a sought-after hub for experiential and retail spaces within Fitzrovia Quarter.

Stay tuned for more details on this unique offering.

Tikkas, a vibrant new grab-and-go Indian concept, is the latest brand to take root in Fitzrovia Quarter, occupying the entire building at 1 Great Titchfield Street. Previously home to Island Poké, the space includes a hospitality-focused ground floor with additional space above, all just moments from Market Place.

This pocket of Fitzrovia Quarter is fast becoming a culinary destination — from Michelin-starred Chishuru, to Dal Fiorentino, the Florence-born schiacciata sensation drawing queues down the street, and Honest Burgers, a quality go-to for elevated classics.

Tikkas is sent to open in the coming weeks.

Located on the north side of Oxford Street, this prominent 3,350 sq ft unit offers exceptional visibility in one of London’s most iconic shopping destinations.

Now home to Holland & Barrett, the leading wellness brand’s new store nearly doubles the footprint of their previous Oxford Street location. Opened just before the New Year, the store brings a refreshed, wellness-focused offering to Fitzrovia Quarter, reinforcing the area’s growing reputation for health, lifestyle, and quality-led retail.

For more on this Oxford Street letting, read more here.

Located on the iconic Market Place, this prominent corner unit at 4 Great Portland Street spans 5,667 sq ft over two floors, with three expansive frontages providing excellent visibility and accessibility.

Now home to 1947 London, an elevated Indian restaurant concept headed by a Michelin-starred chef, this space offers a sophisticated dining experience in the heart of Fitzrovia Quarter. Having opened just before the start of 2025, its presence is set to further enhance the area’s independent, high-quality ethos and complement the vibrant atmosphere we continue to foster in the neighbourhood.