Björn Borg drops his pants in Fitzrovia

Swedish tennis legend Björn Borg has leased a newly refurbished 1,000 sq ft ground floor and basement London showroom at Golderbrock House, 15/19 Great Titchfield Street on The Langham Estate.

Björn Borg, a Swedish company that owns and develops the Björn Borg brand was established in the 80’s and is sold all over Europe, North America and Australasia.

The brand is recognized for high-quality products, creative and innovative design, influenced by the sporting heritage associated with the Björn Borg name. Underwear is its core business, in addition to adjacent products including, footwear, bags, fragrances and eyewear.