Fitzrovia, Soho or Mayfair – Where should your office location be?

Choosing an office location in central London is no longer just about having a prestigious postcode. Fitzrovia, Soho, and Mayfair are often compared because they sit close together geographically, yet they offer very different working environments.

In this guide, we compare Fitzrovia, Soho, and Mayfair side by side. We look at office rental costs, work culture, transport and accessibility, and long-term growth considerations to help you decide which area best supports how your business operates today and where it is heading next.

When you start comparing office locations in central London, understanding the rental landscape is essential. Fitzrovia offers a range of office options, from traditional private leases to flexible serviced spaces, and its rent levels reflect both the quality of accommodation and the West End’s broader market trends (1).

The estimated office cost in Fitzrovia

General price range: In 2025, headline office rents in central London West End markets – including Fitzrovia – remain strong (2). According to Carter Jonas, Fitzrovia office rents have grown by around 5 % year-on-year to circa £105 per sq ft per annum for headline Grade A stock. This puts Fitzrovia in a competitive position compared to other West End locations, though still generally more affordable than ultra-prime districts like Mayfair.

By type of office: 

• Grade A private offices: Around £95–£105 per sq ft per annum in well-specified buildings in Fitzrovia’s core. Larger floorplates and premium fit-outs sit toward the top end of this range.
• Grade B / refurbished stock: Often slightly below the Grade A range, typically around £75–£95 per sq ft per annum, making them attractive for growing firms looking for central locations without ultra-premium costs.
• Serviced and flexible offices: Per-desk rents can range from £450 up to £1,200 per desk per month depending on space size, amenities, and inclusions. Smaller flexible spaces tend to be more affordable, while premium coworking and fully managed suites reflect added services and convenience.
  

This diversification in rent profiles means Fitzrovia can support businesses at different stages — from startups and SMEs seeking flexible, lower-commitment space to more established companies needing larger traditional leases.

Fitzrovia – A balanced for modern businesses 

Fitzrovia has steadily built a reputation as one of central London’s most balanced office markets. Its appeal lies in marrying accessibility and culture with real usability for modern workstyles.

Work culture: Fitzrovia supports a mixed professional ecosystem. You’ll find creative agencies, tech teams, legal practices, consultancies, and professional services working side by side, which creates a practical cultural blend (3). 

Transportability, accessibility, convenience: The neighbourhood is served by multiple Underground lines — including Northern, Central, Victoria, and Elizabeth lines – with stations like Goodge Street, Tottenham Court Road, and Oxford Circus within easy walking distance.

Best suited for:

• Startups and scaling teams seeking flexibility without sacrificing central access
• Creative and design-led businesses that value proximity to cultural venues and lifestyle amenities
• Professional services and consultancies that want a West End address with broader appeal

Soho’s office market reflects its creative energy and central West End location, but that vibrancy also comes with a broad range of rental pricing. Offices here are highly sought after, particularly by businesses that value proximity to culture, media, and lifestyle amenities. 

The estimated office cost in Soho

According to recent data on office rentals in central London, typical Soho office rents sit roughly between £60 and £100 per square foot per year, depending on quality and specification. Grade A space in prime Soho locations can command rents toward the higher end of this range, while refurbished or secondary stock may sit closer to the lower end.

★  Grade A office space: Around £90–£100 per sq ft per annum in highly specified, central Soho addresses close to Carnaby Street or Soho Square.

★  Grade B / refurbished offices: Approximately £60–£87.50 per sq ft per annum, offering more affordable entry points.

★  Serviced and flexible offices: Per-desk rents typically range from £850 up to £1,175 per desk per month, with higher figures for premium spaces and amenities.

This means Soho remains one of the more expensive central London office districts, though its range still accommodates smaller businesses and teams seeking flexible or managed space.

Soho – Creative energy with trade-offs

Work culture: Soho’s work culture is widely recognised as dynamic, vibrant and creatively charged. It has historically anchored the UK’s media, advertising, entertainment, tech, and arts sectors, located among iconic streets such as Carnaby Street, Dean Street, and Wardour Street. For many businesses, this translates into an environment that supports brainstorming, collaboration, and informal connection.

Transportability, accessibility, convenience: Soho benefits from exceptional transport connectivity, with several Underground stations close by:

• Tottenham Court Road: Central and Elizabeth lines
• Oxford Circus: Central, Bakerloo, and Victoria lines
• Piccadilly Circus: Piccadilly and Bakerloo lines 

Best suited for: 

• Creative and media agencies looking to embed themselves in cultural networks.
• Technology and digital firms that value vibrant environments and networking spillover.
• Lifestyle and entertainment brands that benefit from Soho’s visibility and walk-in presence.
• Flexible and hybrid teams that appreciate community events and after-work venues.

Mayfair remains one of London’s most prestigious business districts, and its office rental costs reflect that status. The area attracts significant demand from financial services, luxury brands, professional firms, and international headquarters, which together keep rents elevated compared with many other West End markets.

The estimated office cost in Mayfair

General price range: Recent market data shows that prime office rents in Mayfair and neighbouring St James’s have been among the highest in the West End, with headline rents rising to around £167.50 per sq ft per year in early 2025. This growth reflects a constrained supply of high-quality space in core central London submarkets.

★  Standard office leases: approximately £75–£140 per sq ft per annum, reflecting differences between refurbished accommodation and more prestigious finishes.

★  Grade A / premium offices: often £130–£175 per sq ft per annum in highly specified buildings near Burlington Arcade, Hanover Square, or Berkeley Square.

★  Flexible and serviced offices: desk-based costs typically range from £350 up to £1,500 per desk per month, with the higher end offering premium facilities and concierge services.

Mayfair – Prestige, stability with high costs

Work culture: Mayfair’s office ecosystem is strongly associated with prestige, heritage, and corporate stability. The district is home to a high concentration of finance, investment management, private equity, professional services, and luxury brands. These sectors value Mayfair not only for its address but for what that address conveys to clients and partners.

Transportability, accessibility, convenience: Mayfair benefits from excellent transport connections, driven by its central location within the West End. Key nearby Underground stations include:

• Green Park (Victoria, Jubilee, and Piccadilly lines)
• Bond Street (Central and Elizabeth lines)
• Oxford Circus (Central, Bakerloo, and Victoria lines)

Best suited for: Mayfair is especially well suited for:

• Finance and investment firms that prioritise a prestigious address
• Legal and professional services where formal client meetings are frequent
• Luxury brands and headquarters seeking central visibility

Corporates and regional HQs that value traditional office environments

In this article:

(1) West End vs East End offices: Finding the right location for your budget

(2) How much does office space cost in Central London? (2025 price guide)

(3) Why Fitzrovia’s historic buildings are perfect for modern creative agencies