Best shopping streets in Fitzrovia for commercial rentals (2025)

Fitzrovia has always been one of Central London’s most vibrant shopping districts, blending historic charm with modern retail energy. Located in the prestigious W1 area, it features iconic shopping streets attracting international brands and innovative boutique streets.

For entrepreneurs and established retailers, Fitzrovia offers prime opportunities for commercial rentals, surrounded by creative industries and affluent shoppers.

And for everyone looking for a place to rent out in Fitzrovia, location shall be your first key thing in your retail store planning here is a detailed guide to the best shopping streets in Fitzrovia (1).

Oxford Street is the beating heart of Fitzrovia – more than just a landmark, it’s a measuring stick for how London shops, socialises and evolves. In 2023, footfall on the eastern stretch of Oxford Street grew by 19% year-on-year, well ahead of the street-wide average of 12%. Vacancy rates have plunged to around 0.5%, the lowest since pre-pandemic times.

What this tells you isn’t just that people are returning – it’s that they want more than buying and browsing. They want energy, authenticity, and a retail experience that reflects both heritage and now. As part of the Fitzrovia Quarter, Oxford Street fusion-blends flagship global brands, long-established high-streets, and increasingly adventurous newcomers to create a Central London destination that feels both rooted and reimagined.

Renting a shop with The Langham Estate places you close to some leading brands, from beauty to homeware stores. These include:

● IKEA Oxford Street: The UK’s first city-centre IKEA, offering sustainable homeware and compact solutions tailored to urban lifestyles.

● Space NK Oxford Circus: A premium beauty retailer providing luxury skincare, cosmetics, and wellness products for discerning shoppers.

   ● Paris Saint-Germain Retail Store: The official club shop housing culture, lifestyle, fashion, and exclusive team merchandise.

● Office: Known for stylish, trend-driven footwear, ranging from designer collaborations to everyday classics.

● Dr Martens: A heritage footwear brand famous for durable boots and rebellious street style.

● Dune: A contemporary footwear and accessory brand offering timeless and trend-led collections.

● Timberland: An outdoor lifestyle store specialising in rugged boots, apparel, and eco-conscious fashion.

● Sports Direct: One of the UK’s largest sportswear retailers, offering accessible brands for active shoppers.

● Holland and Barrett: A trusted health and wellness chain specialising in supplements, natural remedies, and sustainable living products.

● O2 Shop London – Oxford Street: A leading telecom retailer providing the latest mobile devices, contracts, and digital services.

Mortimer Street is one of the characterful boutique streets where historic Georgian and Edwardian buildings provide a picturesque backdrop for businesses. Unlike the busier strips nearby, Mortimer is quieter and more intimate, creating an inviting environment for niche retailers and fashion-forward shoppers. The street is also ideal for independent brands seeking visibility in Central London’s thriving W1 area without an overwhelming crowd.

Some of the street’s highlights include:

●  KITH – upcoming retail opening: A globally renowned lifestyle brand known for blending luxury streetwear with a unique experience from concept stores.

●  Natalino: An independent menswear retailer specialising in timeless tailoring and artisanal craftsmanship, appealing to buyers who value slow fashion.

●  Y London: A chic womenswear boutique offering affordable, trend-led collections, ideal for everyday wear with a fashionable touch.

 

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As one of the most distinctive shopping streets in Fitzrovia, Great Portland Street blends Edwardian and Victorian architectural heritage with a new wave of contemporary retail. Also, unlike other crowded shopping lanes, Great Portland Street feels more curated, making it a hotspot for boutique, lifestyle, and designer stores.

Getting a space here and through The Langham Estate means being part of professional yet creative retail hubs. Some of your luxury, lifestyle, and innovative neighbours will include:

●  Clutch Cafe: A Japanese-inspired concept store offering high-quality menswear, denim, workwear, and footwear.

●  KEF Music Gallery: A high-end audio showroom offering immersive experiences with cutting-edge sound technology and stylish interiors.

●  Barclays Bank: More than just offering financial services, the bank acts as a local anchor business, drawing consistent traffic to the retail hub.

●  Time+Tide Watches: A luxury boutique showcasing limited-edition timepieces for watch lovers.

●  TFNC: A fashion-forward brand specialising in glamorous women’s dresses and statement occasion wear.

●  David Wej Lagos: A menswear store blending African-inspired tailoring with contemporary London fashion.

Margaret Street offers a unique mix of designer stores and premium homeware retailers, making it a destination for fashion insiders and interior designers. Its unique attraction lies in the seamless integration of stylish sample sales with exclusive showrooms. This creates a chic, upscale environment for entrepreneurs.

By acquiring a spot here, you become a neighbour to some of the leading shops, such as:

●  Baltic Watches: A specialist in collectible and luxury timepieces, offering rare watches that appeal to horology enthusiasts.

●  Margaret Howell: Celebrated British designer store known for minimalist clothing that balances modern styles with timeless tailoring.

●  Vola: Danish brand specialising in architectural taps and fixtures for luxury interiors.

●  Minotti: High-end Italian furniture store showcasing contemporary living solutions.

●  Ted Todd & Woodworks: A premium flooring and surfaces retailer, offering bespoke wood designs ideal for sustainable, luxury projects.

 

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Great Titchfield Street is celebrated for its independent spirit, drawing artists, designers, and innovative retailers. Known as one of Fitzrovia’s most creative shopping lanes, it thrives on individuality and craftsmanship. Renting a shop at The Langham Estate, particularly on Great Titchfield Street, allows you to benefit from partnerships with top-rated brands like:

●  Morplan LTD: A supplier of retail display equipment, supporting local shops with creative solutions.

●  The Graphical Tree: A visual communication studio specialising in custom signage and branding.

●  Material Lab: An interactive space showcasing innovative surface materials for architects and designers.

Reference list:

(1) Why does retail store space planning matter for business success?

(2) 9 must-try Great Portland Street cafés

(3) What to expect from Central London retail rental prices in 2025