Fitzrovia’s ‘Golden Triangle’: Great Portland St., Margaret St., Mortimer St.

Fitzrovia has long been a coveted destination for people seeking a prime location with an urban village setting. At the district’s core is a cluster of streets known as the Fitzrovia Golden Triangle. These three corridors represent a strategic influence on business innovation. However, each street offers a distinct environment and office ecosystem, making it ideal for various businesses. Therefore, here is a look at each street.

Great Portland Street exudes a polished and professional vibe with sleek offices housed within modern and historic buildings. It is located on the eastern edge of the triangle and serves as a crucial link between the bustling Oxford Street and the refined elegance of Regent’s Park.

The street is an ideal business hub for mid-to-large enterprises and professional service firms. It’s strategically located and features a prestigious W1 business street postcode. This makes it an excellent choice for companies looking to impress clients and foster a presence among elite corporate networks.

Ideal for corporate headquarters & professional services

The street has built a robust reputation as a corporate stronghold known for housing global law, finance, and consulting firms. The office-centric street features well-maintained architecture and ample office space options. These make it a favourite for corporate headquarters and professional services.

Over the years, the Great Portland Street has been home to a mix of international and high-calibre brands. This reinforces its image as one of Central London’s most sought-after business addresses.

Office space types on Great Portland Street

One of the street’s strengths is its diverse office space offerings. It allows companies to choose what suits their growth trajectory, from serviced offices to traditional long-term leases and full-fitted spaces.

Architecture-wise, the street offers a mix of modern glass-fronted developments and restored historic buildings. This enables businesses to find a space that aligns with their brand image easily. The mix also creates a timeless and cutting-edge environment, a key selling point for firms that value prestige and functionality.

Surrounding amenities

As part of the Fitzrovia Quarter, Great Portland Street offers access to impressive food, retail, and entertainment joints. These include:

Food and drinks:

• 1947 London: A stylish spot offering an exceptional fusion of Indian and British cuisine, featuring a menu that blends traditional Indian flavours with modern British twists, perfect for those seeking something unique in the heart of London.
• Wahaca: A vibrant, Mexican-inspired eatery serving up delicious street food and cocktails in a relaxed atmosphere, ideal for both a quick bite or a leisurely meal with friends.
• The Salad Project: A health-conscious eatery focusing on fresh, nutritious, and flavourful salads made with seasonal ingredients, offering a refreshing alternative for those looking for something light yet satisfying.
• The Cocktail Club: A lively bar known for its inventive cocktails and fun atmosphere, perfect for evening socialising.
• GT Corner: A trendy café and bar offering a creative menu of coffee, cocktails, and casual bites in a cosy Fitzrovia setting.
• Vapiano: A casual Italian restaurant specialising in made-to-order pasta, pizza, and salads in a bright, modern setting

Explore more cafes (1) and restaurants on Great Portland Street (2)

Shopping centres:

• Anthropologie Heal’s: A beautifully curated destination blending Anthropologie’s bohemian apparel and décor with Heal’s modern furniture and homewares.
• Liberty London: An iconic mock-Tudor department store famous for its bold prints, luxury fashion, and centuries-old design heritage.

Entertainment:

• The Albany: A relaxed pub offering seasonal British menus, quiz nights, and a bright Victorian interior.
• The Oxford Market: A lively food hall featuring street food vendors, artisanal eats, and communal seating steps from Oxford Circus.

Margaret Street’s Georgian and Victorian architecture exudes chic, creative energy. It is located just north of Oxford Street and runs between Cavendish Square and Wells Street.

The street’s innovative environment attracts creative businesses. Its intimate scale, boutique offices, and artistic heritage make it a perfect spot for agencies, startups, and studios seeking a central yet distinctive address.

Ideal for creative and design-focused businesses

Margaret Street boasts a long history in the creative and design industries. It once housed garment manufacturers, music clubs, and cultural hotspots. Today, the legacy is visible in the stylish boutiques, independent galleries, and creative agencies establishing offices amid its historic facades. The relaxed and innovative atmosphere also makes the street ideal for design-led firms looking to thrive in a prestige zone with limitless opportunities.

Office space types on Margaret Street

The street is a haven for agile firms seeking flexible office space in a heritage-led, creative environment. Unlike the larger, often uniform office blocks along Great Portland Street, Margaret Street offers a rich mix of boutique, smaller suites suited for startups and scaling teams.

The street boasts a central location, an expansive transport network, and a business ecosystem. These make it ideal for creative companies looking for an affordable investment opportunity. Flexible lease terms with an average annual office rent of £79,240 (source), and a unique work environment also make Margaret Street perfect for early-stage and growing businesses.

Surrounding amenities

Margaret Street’s boutique charm extends to its food, shopping, and entertainment options that enhance the workday vibe. They include:

Food and drinks:

• Wahaca: A vibrant Mexican eatery serving fresh tacos, small plates, and zesty margaritas just off Oxford Street.
• Faros Restaurant: A refined Mediterranean-British kitchen blending coastal flavours with seasonal ingredients in a stylish setting.
• Kiss The Hippo Coffee: A bold, modern European dining featuring innovative dishes and creative cocktails in a sociable atmosphere.

Shopping centres:

• Arlettie: A curated gift and stationery boutique offering beautifully crafted homewares and personal accessories.
• Vola Studio: A chic lifestyle and home décor showcasing elegant furnishings and design-led accessories.
• Minotti London: Luxury Italian furniture featuring high-end sofas, chairs, and bespoke interior solutions.

Entertainment:

• BEAT London: A dynamic multi-purpose arts venue hosting classes, workshops, private events, and creative community meetups.
• All Saints Church: A beautifully restored Victorian church renowned for its striking Gothic Revival interior and vibrant cultural events.

Located in the heart of London, Mortimer Street stretches from Regent Street to Tottenham Court Road. It features a dynamic, creative atmosphere and a mix of historic and modern architecture that fits easily into a vibrant street life.

The street is ideally suited to businesses seeking a growth-focused, start-up-friendly environment. Its central location, relative affordability, and expanding infrastructure make it attractive for tech, media, and digital enterprises looking for a high-demand area to establish their businesses.

Ideal for emerging startup hubs

Mortimer Street has become a thriving hotspot for emerging technology, media, and digital firms in recent years. A rise in co-working spaces, innovation hubs, and tech incubators reflects its reputation as a catalyst for companies in high-growth stages.

Notable landmarks include Mortimer House, a seven-storey Art Deco venue that combines co-working, wellness, meeting facilities, and a Mediterranean cafe. It illustrates the street’s appeal to ambitious, agile startups looking for scale and community.

Office space types on Mortimer Street

Mortimer Street offers a versatile range of small-to-medium office space with shorter leases and modern finishes to suit startups aiming for flexibility and cost control. Businesses can find new purpose-built developments and refurbished heritage buildings featuring high-speed internet, open-plan layouts, and breakout zones.

The diversified transportation network favours frequent commuters and businesses looking for easy connectivity with clients. Additionally, the street’s leasing options are more competitive than Great Portland Street and Margaret Street, which is ideal for startups looking for an affordable yet prime location.

Surrounding amenities

Mortimer Street has captivating galleries, historic spots, lively shopping areas, and assorted bites at various restaurants and cafes. These include:

Food and drinks:

• Mortimer’s Café: A cosy café known for hearty full-English breakfasts and strong coffee in the heart of Fitzrovia.
• Pahli Hill Bandra Bhai: An Indian restaurant offering regional dishes and vibrant, retro-style drinks.
• Nineteen O Five: A Cretan-inspired eatery celebrating simple, familial Mediterranean cooking in a warm, casual setting.
• Mortimer House Kitchen: An Italian-inspired all-day restaurant and terrace delivering relaxed Amalfi Coast flavours under chef Tom Cenci.

You might want to explore Italian restaurants in London (3)

Shopping centres

• Primark: A massive, budget-friendly flagship store stocking fashion, beauty, homeware, and more across three floors.
• Ligne Roset Westend: A stylish French furniture showroom showcasing luxury contemporary designs and iconic pieces in Fitzrovia.

Entertainment joints

• Goodge Place Market: A charming weekday street food market nestled in Fitzrovia, offering artisanal treats and a vibrant local vibe.
• The King and Queen: A historic Fitzrovia pub known for its lively atmosphere, live music, and traditional ales.

Fitzrovia Golden Triangle presents a rare investment opportunity for businesses prioritising credibility, accessibility, and entrepreneurial innovation. This district section has tailored office solutions that align with most firms’ strategic goals. That is true for established companies looking for a flagship location or startups ready to scale in a fast-paced ecosystem.

The Langham Estate, the principal landlord of Fitzrovia’s Golden Triangle, offers a handpicked collection of premium spaces designed for forward-thinking businesses. Whether you’re an established enterprise, an ambitious startup, or a retail brand eager to make your mark, we have the perfect space to inspire and support your next move.